Canon Partners with GITEX Africa 2024 to Launch 'World Unseen' Exhibition

In addition to the "World Unseen" exhibition, Canon will also showcase its comprehensive range of B2C and B2B products and solutions.

Canon Central and North Africa (https://www.Canon-CNA.com), a global leader in imaging solutions, proudly announces its partnership with GITEX Africa 2024, the continent's largest technology and startup event, taking place from May 29-31 in Marrakech, Morocco. For the first time at GITEX Africa, Canon will present its "World Unseen" campaign through an exclusive and innovative photography exhibition.

The "World Unseen" exhibition is designed to be a transformative and multi-sensory experience, enabling visitors—whether blind, partially sighted, or sighted—to engage with photography in an unprecedented manner. This immersive showcase will utilize elevated prints, audio descriptions, soundscapes, and braille to create an inclusive environment that fosters a deeper appreciation for diverse perspectives.

Highlighting the exhibition will be a series of photographs by renowned photographers, including multi-award-winning South African photojournalist Brent Stirton, acclaimed Brazilian photojournalist Sebastião Salgado, Nigerian photojournalist Yagazie Emezi, sports photographer Samo Vidic, fashion photographer Heidi Rondak, and Pulitzer-winning photojournalist Muhammed Muheisen. This collection aims to connect all individuals with powerful images and stories, regardless of visual ability.

In addition to the "World Unseen" exhibition, Canon will also showcase its comprehensive range of B2C and B2B products and solutions. This exhibit underscores Canon's commitment to being closer to its customers by providing hands-on experiences with its latest imaging and printing solutions.

Canon's presence at GITEX Africa will feature distinct experiential zones, where attendees can interact with and explore Canon's state-of-the-art technologies in a dynamic and engaging setting. These zones and interactive workstation walk-throughs will allow visitors to touch, feel, and experience Canon products firsthand, offering valuable insights into their capabilities with guidance from Canon professionals.

This partnership with GITEX Africa 2024 marks a significant step for Canon in promoting inclusivity and innovation in imaging solutions, demonstrating how technology can bridge gaps and bring diverse communities together through the power of photography.