Reinforcing Digital Trust: How Strong Data Protection Laws Boost Indonesia’s Digital Marketplace


CoE-EDP, VisionRICoE-EDP, VisionRI | Updated: 12-06-2024 16:22 IST | Created: 12-06-2024 16:22 IST
Reinforcing Digital Trust: How Strong Data Protection Laws Boost Indonesia’s Digital Marketplace
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A study by Ari Wibowo, Widya Alawiyah, and Azriadi from Universitas Islam Indonesia and Universitas Muhammadiyah Sumatera Barat, highlights how essential personal data protection is for economic growth in Indonesia. Using the Tokopedia data breach case, it reveals the vulnerabilities in the country's digital marketplace and the impact on consumer trust and economic stability.

A Wake-Up Call: The Tokopedia Data Breach

In 2020, Tokopedia, one of Indonesia’s largest digital marketplaces, experienced a significant data breach where 91 million user accounts were compromised and traded on the dark web. This incident caused a crisis of consumer confidence, showing the need for strong personal data protection measures. The study uses a normative legal approach, examining laws, concepts, and specific cases to analyze the legal framework surrounding personal data protection in Indonesia.

The Global and Regional Focus on Data Protection

The research starts by discussing the global and regional focus on personal data protection, highlighting efforts by organizations like ASEAN, which introduced the Personal Data Protection Framework. It explains how the increasing use of the internet and digital platforms in economic activities makes personal data crucial. This digitization requires strict data protection to maintain consumer trust and economic stability.

Legal Gaps and Consumer Trust

The methodology involves a qualitative analysis of legal materials, including laws and regulations related to personal data protection in Indonesia. It looks into the impact of the 2020 Tokopedia data breach, where hackers accessed and sold personal information, such as emails, phone numbers, and home addresses of millions of users. This breach exposed the weaknesses in Indonesia’s legal protections for personal data at the time since there were no comprehensive regulations addressing such incidents.

The study finds that the lack of specific personal data protection laws contributed to the crisis of trust among Tokopedia users. This crisis had direct economic effects, as consumer transactions on the platform dropped. The research emphasizes that robust personal data protection is crucial for maintaining consumer trust, which supports economic activities and growth. It points out that digital marketplaces must implement systems that ensure compliance with data protection regulations to prevent similar incidents in the future.

Economic Growth Through Data Security

The importance of personal data protection goes beyond individual privacy to include broader economic impacts. Effective data protection laws provide legal certainty, attract investors, and encourage consumer participation in the digital economy. The study notes that personal data has become a state asset in the economic sector, making its protection necessary for economic development.

Indonesia’s enactment of Law Number 27 of 2022 concerning Personal Data Protection is a significant step towards addressing these issues. The law mandates the supervision of personal data processing, requires the destruction of data under certain conditions, and outlines penalties for violations. These measures aim to ensure the security of personal data and restore consumer trust.

The research concludes that protecting personal data is vital for economic development in Indonesia. It not only safeguards consumer privacy but also boosts trust in digital platforms, which is crucial for the growth of the digital economy. The study advocates for the strict enforcement of data protection regulations and the continuous improvement of legal frameworks to adapt to the evolving digital landscape.

Effective personal data protection laws can attract investors by providing legal certainty and showing that their data and that of their customers will be secure. This can lead to increased investment and business activity in Indonesia. Moreover, consumers will feel more comfortable engaging in online transactions, knowing that their personal information is protected, which will support the digital economy's growth.

Building a Secure Digital Future

The Tokopedia data breach serves as a crucial example of the need for strong data protection measures. By implementing comprehensive data protection laws and ensuring strict enforcement, Indonesia can prevent such incidents in the future and build a more secure and trustworthy digital economy. Personal data protection is not just a matter of privacy; it is a fundamental aspect of economic development in the digital age.

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