Retailers Urged to Lower Pulse Prices Amid Wholesale Decline

The government has directed pulse retailers to transfer the benefits of decreased wholesale prices to consumers. Retail margins are scrutinized as prices diverge from wholesale trends. Secretary Nidhi Khare emphasized the importance of collaboration with organizations like NAFED to maintain affordable pulse prices during the ongoing festive season.

The government has urged retailers to pass on the benefits of a decline in wholesale pulse prices to consumers, warning of potential interventions if they fail to adjust prices accordingly.

Nidhi Khare, Secretary of the Department of Consumer Affairs, led a crucial meeting with the Retailers Association of India and major organized retail chains to discuss the current pulse price scenario, especially in light of the festive season.

With wholesale prices on a downward trend, the government is keen to ensure consumer affordability, pointing out the discrepancies between declining mandi prices and retail costs.