Yakult Eyes India as a Rising Star in Global Market

Yakult, the Japanese probiotic giant, is focusing on India's growth potential, aiming for double-digit growth annually until 2030 by targeting the expanding middle class. With the addition of Bollywood star Taapsee Pannu as its brand ambassador, Yakult plans to enhance brand awareness and sales across more Indian cities.

Japanese probiotic leader Yakult is setting its sights on India as a burgeoning market with immense potential, according to company officials.

Operating as a joint venture with Groupe Danone, Yakult aims to achieve annual double-digit growth in India's expanding middle-class sector until 2030. The company has enlisted Bollywood's Taapsee Pannu as its brand ambassador to help drive its expansion strategy.

Since entering the Indian market in 2008, Yakult has seen accelerated growth post-COVID-19. Introducing new flavors like mango and reduced-sugar variants has widened its consumer base across nearly 700 cities nationwide.

(With inputs from agencies.)