Amway's Ambitious $12M Investment to Transform Indian Market

Amway, a US-based direct selling company, is investing $12 million in India to expand its physical presence and enhance distributor capabilities. As a top ten market, the move is part of a larger strategy to place India among its top three global markets, focusing on research, customer experience, and exports.

Amway, a leading US direct selling company, announced a $12 million investment in India, intending to enhance its physical footprint and bolster distributor capabilities. President and Global CEO Michael Nelson revealed these plans during his first visit to the country since taking up his role.

The investment targets setting up stores nationwide, serving as community hubs for Amway business owners. The company also aims to expand India's role in exports, capitalizing on India's significant market potential and entrepreneurial spirit.

Despite regulatory challenges, Nelson expressed optimism about India's future in Amway's global strategy, emphasizing the importance of research and development, as well as a continued partnership with the Indian government on reforms and direct selling regulations. Online sales and e-commerce developments have not deterred Amway's unique direct sales approach.

(With inputs from agencies.)