28 DigiTech: Pioneering Adaptable Digital Marketing in India

28 DigiTech, a young agency, is making waves in India's digital marketing landscape by prioritizing authenticity and adaptability. Co-founded by Neha and Vipluv Rana, it partners with higher education clients, emphasizing real-world relevance, rapid decision-making, and data-led creativity to deliver measurable results and significant impact.

India is witnessing a rapid evolution in its digital marketing landscape, driven by algorithm changes, increasing media expenses, and shifting audience behavior. At the forefront of this transition is 28 DigiTech, a nascent agency established by industry veterans Neha and Vipluv Rana just six months ago.

The agency swiftly carved a niche within the higher education sector, working with prestigious institutions like KIIT University and IIT Bombay Educational Outreach. Their formula combines authentic communication and adaptability in campaign design, resonating with discerning audiences.

Amid India's digital flux, 28 DigiTech reported crossing a turnover of ₹1 crore, underscoring the demand for strategic, insight-driven digital solutions. The co-founders emphasize a philosophy of 'Raw Over Refined' and stress responsiveness, effectiveness, and tangible outcomes in their approach.

(With inputs from agencies.)