India's Transformative Embrace of Black Friday E-Commerce Surge

Black Friday sales in India have seen a 27% surge, fueled by categories like healthy foods, beauty, and home products, as reported by Unicommerce. The phenomenon is expanding in India, marking significant growth in e-commerce adoption, particularly from Tier I, II, and III cities.

Indian Black Friday sales soared 27% over the previous year, with noticeable growth in healthy foods, beauty, personal care, and home products categories. This data, compiled by Unicommerce, highlights the increasing traction of this global retail phenomenon in India, a US-origin tradition marking post-Thanksgiving shopping.

This year, Black Friday on November 28 extended its influence across the weekend to Cyber Monday—an event traditionally dominated by online-exclusive deals. The analysis by Unicommerce indicates a 27% rise in overall order volumes during the Black Friday week, showing a substantial shift toward digital shopping ahead of the holiday season.

Driven by higher e-commerce penetration, fashion and accessories topped sales with over 3.4 million orders. Notably, smaller towns accounted for a significant share, revealing the ongoing digitization and improved logistics in India. Cyber Week, encompassing Black Friday to Cyber Monday, is now pivotal in shaping promotional strategies in the Indian market.

(With inputs from agencies.)