HUL Bets Big on Premium Growth with Rs 2,000 Crore Investment

HUL announced a significant Rs 2,000 crore investment to boost manufacturing capacity in premium beauty and home care segments. This two-year plan aims to leverage automation and digital tech to enhance supply chain agility, reflecting HUL's focus on future-ready operations and consumer satisfaction.

Hindustan Unilever Limited (HUL) has unveiled plans to invest Rs 2,000 crore to increase its manufacturing capabilities in the fast-growing premium sectors of beauty & wellbeing and home care. According to a regulatory filing, HUL's board approved the investment, which will transpire over two years in multiple locations.

HUL, which markets renowned brands like Dove, Lakmé, and Sunsilk, stated that this move aligns with their strategy to capitalize on high-growth demand areas and strengthen their market presence. The investment is designed to create a future-ready manufacturing network using advanced automation and digital technologies.

CEO Priya Nair emphasized HUL's commitment to building technologically advanced and resilient supply chains, meeting evolving consumer needs effectively. With India being a key market, contributing 12-14% to Unilever's global sales, this investment also reinforces the company's dedication to expanding its footprint in premium and e-commerce spaces.

(With inputs from agencies.)