Coca Cola Beverages Africa has announced the appointment of Xavier Selga as the new Managing Director for Kenya, Mayotte and Comoros. He takes over from Daryl Wilson who has been appointed to head operations in Ethiopia as the Managing Director for Coca Cola Beverages Africa in Ethiopia.
Xavier Selga first joined Coca Cola Beverages Africa as the General Manager for East Africa Bottling Share Company (EABSC) in Ethiopia in February 2014. He continued occupying the position until 2016 when he became the country Managing Director for Ethiopia.
Selga brings a wealth of experience spanning over 15 years in management. He has a broad range of experience in bottling operations and extensive knowledge of the soft drink beverage business on the African continent. In Ethiopia, he has transformed the market and business culture over the last five years.
"Kenya is a very dynamic market and I am really excited to be taking up this new challenge. I look forward to working with the team here, and to ensure our territory grows to be the best in Africa," he said.
Coca Cola Beverages Africa is Africa's largest Coca-Cola bottler and the world's 8th largest by revenue with over 15,000 employees across the continent. 2,700 of these are in Kenya, working in 4 bottling plants countrywide; in Nairobi, Kisumu and Nakuru counties, Standard Digital reported.