Labubu: The Plush Phenomenon Shaping Toy Culture

Labubu, a plush toy from Pop Mart, has become a fashion and collectible sensation thanks to celebrity endorsements and social media. The demand for these toys has driven significant revenue growth. Pop Mart is expanding its retail presence globally to meet the surging interest and engage adult buyers.

Labubu, a plush toy from China's Pop Mart, has taken the social media landscape by storm, securing its position in the collectible toy market. Originally created by artist Kasing Lung in 2015, Labubu gained traction in 2019 when Pop Mart began selling the character's figurines.

The plush toys, popularized in 2023 via accessories like key rings, quickly became a staple for celebrities and influencers. With people like Rihanna and K-pop star Lisa showcasing their toys, Labubu soared in popularity, reshaping the market for both toy enthusiasts and fashion-forward consumers.

Pop Mart's revenue doubled in 2024, largely due to Labubu's influence, accounting for a significant portion of sales. Despite current geopolitical trade tensions affecting production, Pop Mart is expanding its presence in the US and beyond to satisfy increasing consumer fascination.

(With inputs from agencies.)