Oreos Go Sugar-Free: Sweet News for Health-Conscious Snackers!

Mondelez International Inc will introduce sugar-free Oreos in the US, expanding their lineup to include Oreo Zero Sugar and Oreo Double Stuf Zero Sugar. This marks Mondelez's response to the growing demand for healthier snacks, joining similar trends by brands like Coca-Cola and Hershey.

Rejoice, New Year's dieters: Oreos are getting a sugar-free option. Mondelez International Inc is set to introduce Oreo Zero Sugar and Oreo Double Stuf Zero Sugar to the US market in January, making them a permanent part of the company's product lineup. This marks the first time sugar-free Oreos will be available stateside, following previous releases in Europe and China.

The decision comes as Mondelez acknowledges the increasing consumer trend towards what it calls 'mindful indulgence,' aiming to fill a market gap with sugar-free sandwich cookies. A similar sentiment was echoed in a recent report by market research firm Circana, highlighting a preference for healthier snacks among Americans. This trend has been particularly noted among Millennials and Generation Z, who seek portion-controlled, wellness-focused options.

The launch of sugar-free Oreos places Mondelez in direct competition with brands like Hershey and Voortman, both offering zero sugar snacks. The cookies were developed over four years to maintain the original taste using sweeteners like maltitol and sucralose. The main nutritional difference between regular and Zero Sugar Oreos lies in their sugar content, with the latter containing none, supporting those looking to reduce sugar intake.