Revolutionizing Broadcasting: Creator's Economy Gets Prime Time Spotlight

Prasar Bharati is offering a 30-minute prime time slot for content creators on DD News and its digital platforms under a revenue-sharing model. The initiative, dubbed 'Creator's Corner,' aims to boost the creator's economy by giving a platform to influencers. A significant 90% of generated revenue will benefit the content creators.

In a bid to enhance the creator's economy, Prasar Bharati announced the launch of a new initiative titled 'Creator's Corner' on Friday. This program will allot a 30-minute prime time slot five days a week for content creators on DD News and other digital platforms.

The initiative was unveiled at a press event by Information and Broadcasting Minister Ashwini Vaishnaw, who noted that 'Creator's Corner' will air Monday through Friday at 7 pm, with repeat telecasts at 9:30 am from Tuesday to Saturday. It aims to provide a platform for digital creators to showcase a range of content, from two to 10 minutes in length.

Operating on a revenue-sharing model, 90% of the income generated from programming will be allocated to the content creators, with Prasar Bharati retaining 10%. This move is seen as the first step in reforming the broadcaster, with more changes anticipated by 2026 to align with modern technology and societal themes.

(With inputs from agencies.)