Cultural Tradition Meets Digital Innovation: A Makar Sankranthi Activation by super.money

super.money celebrated Makar Sankranthi with an innovative event at Carter Road, Mumbai, transforming a cultural symbol into an interactive digital experience. A giant kite with a QR code engaged the crowd, offering cashback rewards through exciting, technology-driven participation while promoting tradition-inspired digital payments.

super.money recently celebrated Makar Sankranthi at Mumbai's Carter Road with a one-of-a-kind festive activation, seamlessly blending cultural tradition with modern technology. The event captured attention as a massive kite, adorned with a QR code, floated above, engaging passers-by and sparking intrigue among morning strollers.

Crowds quickly gathered as people aimed their phones skyward to scan the giant kite's QR code. The playful message "Yahan nahi katega…" paid homage to traditional kite-flying, hinting at the rewards super.money offers. The scans led to cashback on UPI transactions, turning this cultural spectacle into an intuitive digital interaction.

super.money's activation highlighted the ease and joy of digital payments. Alongside the visual spectacle, the initiative encouraged sharing, capturing moments of delight, and felt like a seamless blend of tradition and technology. Prakash Sikaria, Founder and CEO of super.money, emphasized the intent to create joyful and rewarding experiences in everyday life.

(With inputs from agencies.)