iQIYI's Global Content Boom: A 2025 Snapshot

iQIYI International saw a 114.5% increase in global views in 2025, driven by Chinese and Thai content. New global content rankings were introduced, and original dramas led growth. Chinese animation and adaptations of legendary stories captivated audiences. Regional preferences varied, with localized content strategies proving successful.

China's prominent online entertainment service, iQIYI, recently unveiled its 2025 Global Trending Content for its international audience. Over the past year, iQIYI International has seen a noteworthy 114.5% surge in global views, propelled by the increasing demand for Chinese and Thai dramas.

The platform has introduced new worldwide rankings, covering various categories such as Chinese and non-Chinese dramas, films, and animation. Original dramas remain at the forefront of this growth, with titles like ''The Best Thing'' and ''Speed and Love'' leading the charts. On the international stage, Thai supernatural stories and Chinese animations have also made substantial impacts.

Unique regional preferences across a wide audience have spurred iQIYI's strategy of localized content. The service anticipates further expansion by deepening investments in high-quality Asian productions, as indicated in its Q3 2025 financial results. With plans to support more creative talent, iQIYI aims to solidify its global foothold.