India Unveils Cultural Riches at New York Travel Show

India's dynamic tourism and cultural offerings were spotlighted at the Travel & Adventure Show 2026 in New York. With a prime location at the event, the India Pavilion attracted visitors through cultural exhibits and culinary delights, highlighting India’s efforts to boost tourism, particularly from the United States.

India's rich cultural and tourism allure was center stage at the Travel & Adventure Show 2026 in New York, drawing significant attention from over 10,000 visitors at the Jacob Javits Centre. The India Pavilion, prominently positioned at the main entrance, played a pivotal role in showcasing the nation's vibrant heritage.

Consul General of India in New York, Binaya Pradhan, inaugurated the much-anticipated India Pavilion. This year's pavilion witnessed increased participation from Indian tour companies keen on expanding their reach into the U.S. market. Pradhan emphasized the strategic goal of integrating Indian tourism more prominently into the American mainstream, aiming to attract not just current visitors but also future generations of the Indian-American community.

Attendees experienced traditional Indian culture through dance performances, VR sessions, and authentic culinary tastings. The event featured a unique Madhubani painting by artist Nupur Nishith, blending Indian art with New York City icons. The initiative is part of India's broader strategy to enhance tourism, utilizing electronic visas and partnerships with airlines and travel companies to streamline the journey for American tourists.

(With inputs from agencies.)