California's AI Accountability Push: Regulating Non-Consensual Image Generation

California Attorney General Rob Bonta is spearheading an AI accountability program, investigating Elon Musk's xAI for generating non-consensual explicit images. The state is taking action to ensure AI technologies prioritize consumer protection, emphasizing the importance of state-level oversight amid federal inaction.

In a decisive move, California Attorney General Rob Bonta is launching an artificial intelligence accountability initiative, focusing on Elon Musk's recently acquired xAI company. The investigation stems from concerns over the generation of sexual images without consent, a serious issue needing immediate redress.

Following a cease-and-desist letter to xAI, California is leading global regulatory efforts, demanding accountability and assurances that inappropriate content creation has ceased. Despite xAI's measures to curb sexualized image requests, Bonta emphasizes ongoing scrutiny, noting the company still allows some content generation for subscribers.

Highlighting the Democratic state's firm stance against deferring AI regulation to federal entities, Bonta argues the need for strong state regulation. Connecticut Attorney General William Tong echoes these sentiments, dubbing AI and social media harms as the prevailing consumer protection battle, equating it to the opioid crisis's significance.

(With inputs from agencies.)