Dr. Reddy's sets Guinness Record with largest toothbrush sculpture in Navi Mumbai
Hyderabad, Sep 28 PTI Dr Reddys Laboratories Ltd. on Tuesday announced the creation of Fastminar, a 40-feet structure made with approximately 80,000 toothbrushes, the worlds largest toothbrush sculpture dedicated to raising awareness of dentine hypersensitivity at Terna Dental College in Navi Mumbai.
Dr. Reddy's Laboratories Ltd. on Tuesday announced the creation of 'Fastminar', a 40-feet structure made with approximately 80,000 toothbrushes, the world's largest toothbrush sculpture dedicated to raising awareness of dentine hypersensitivity at Terna Dental College in Navi Mumbai. A press release issued by the city-based drug-maker said the monument has been certified by Guinness World Records as the largest toothbrush sculpture of a body part in the world (supporting structure).
The world record feat saw nationwide engagement and participation from 8,890 dentists who contributed toothbrushes to the construction of Fastminar. It is part of an ongoing attempt to draw attention to the topic of dentine and tooth sensitivity, treatment options, maximize outreach and encourage timely action to bring India relief from sensitivity.
The fastener will remain on display at Terna Dental College for 365 days. In keeping with Dr. Reddy's commitment to greener and more sustainable ways of living, the toothbrushes, and material used in the monument will then be dismantled, pulverized, and re-used in building and construction activity. Dr. Ashok Dhoble, Secretary, IDA (Indian Dental Association), said ''One out of every five individuals suffer from tooth sensitivity in India, and despite this prevalence, there is often little timely corrective action against it. The biggest reason for this is low understanding and awareness of dentine hypersensitivity. With this activity, Dr. Reddy has undertaken the responsibility of educating about tooth sensitivity or dentin hypersensitivity. This is a commendable exercise by Dr. Reddy's and we completely support this initiative.'' M V Ramana, Chief Executive Officer – Branded Markets (India & Emerging Markets), said ''Minars are the pride of a city, and take years to be built. But our minar, which is a symbol of our promise to provide fast relief from dentine sensitivity, was built in just over a month in keeping with our credo of 'Good Health Can't Wait', hence the name 'Fastminar'.''
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