HSBC and AFA: Kicking Off a New Era in India and Singapore

The Argentine Football Association (AFA) partners with HSBC for a year-long collaboration in India and Singapore ahead of the 2026 World Cup. This partnership will bring the Argentina national team to India for a friendly match and aims to enhance brand synergy and international expansion.

The Argentine Football Association (AFA) and banking giant HSBC have announced a groundbreaking partnership for India and Singapore for the 2025 competitive season, preceding the 2026 World Cup qualifiers. As outlined in HSBC's press release, this collaboration brings the Argentine national football team, featuring star player Lionel Messi, to India in October.

HSBC India's Head of International Wealth and Premier Banking, Sandeep Batra, expressed pride in aligning with one of the most esteemed football teams globally. Batra stated this partnership is key to creating unforgettable experiences for fans and supporting the team's World Cup 2026 journey.

AFA President Claudio Fabian Tapia welcomed HSBC as a partner, highlighting the agreement's role in the association's international expansion plans. Leandro Petersen, AFA's Chief Commercial and Marketing Officer, emphasized this partnership's importance in solidifying the AFA brand's global presence and market penetration in the Indian market.