Revolutionizing Online Shopping: Meet 'Vaani', Meesho's Conversational AI Assistant

Meesho has launched 'Vaani', an AI-powered voice assistant designed to enhance online shopping experiences by enabling natural language interaction. Initially presented to users in 2026, Vaani increased conversion rates by 22%. It will expand regionally, focusing on simplified usability for non-urban shoppers comfortable with basic apps.

In a bid to transform the digital shopping landscape, e-commerce platform Meesho introduced 'Vaani', an AI-driven voice assistant that aims to simplify the online experience for millions who find traditional interfaces cumbersome. Dubbed 'Vaani - Your Meesho Dost', this tool suits users particularly challenged by existing digital shopping practices.

Launched in February 2026, Vaani allows customers to effortlessly discover items, pose follow-up queries, and finalize transactions using natural conversation, simulating an offline shopping journey. Its early interaction with 1.5 million consumers led to a notable 22% surge in conversion rates, while also decreasing returns and cancellations.

The SoftBank-backed company plans a phased rollout of Vaani across India, featuring support in several regional languages beyond the current English and Hindi. By using large language models fine-tuned on customer data, Meesho targets users in smaller towns and tier-1 city pockets, aiming for a seamless experience akin to familiar apps like WhatsApp and Facebook.

(With inputs from agencies.)