DIY Ice Cups: The Cool Trend Taking Over China's Summer

The summer heat wave in China has led to a surge in popularity for pre-packaged ice cups, as consumers create their own cold drinks using tea, coffee, and juice combinations. This trend, promoted on social media, offers a cost-effective and creative alternative to traditional cafes, reflecting a shift towards thriftiness among young consumers.

Pre-packaged ice cups have become a summer sensation in Chinese convenience stores, as consumers use them to craft affordable cold drinks with tea, coffee, and juice blends instead of visiting coffee shops.

A record-breaking heat wave and job security concerns are pushing cost-conscious consumers to opt for these DIY drinks. Social media platforms like Xiaohongshu have seen a surge in posts featuring creative ice cup concoctions, boosting the trend's popularity.

Zhu Danpeng, an independent food and beverage analyst, notes that the trend aligns with young people's penchant for novelty. Market research firms also highlight its value-for-money appeal, leading to competitive pressure on established coffee and bubble tea chains in China.

(With inputs from agencies.)