Stellantis Explores Future of Maserati Amid Portfolio Reassessment

Stellantis is evaluating the future of its luxury Maserati brand as part of a broader review of its 14-brand portfolio. U.S. tariffs and competition from Chinese automakers are pressuring European carmakers. Maserati's declining sales and profitability have led to discussions on its possible divestment, though no decisions have been made.

Stellantis is assessing the future of its luxury Maserati brand amid a wider review of its extensive 14-brand portfolio. According to informed sources, the automaker is exploring various options, including a possible sale, as it faces significant challenges such as U.S. import tariffs and competition from Chinese carmakers.

Consultant firm McKinsey is advising Stellantis on how to navigate the tariffs' impact on Maserati and Alfa Romeo, with the company reaffirming its commitment to both brands. Despite this, a divestment of Maserati remains on the table as a potential route to streamline Stellantis' operations and boost profit margins.

Maserati's declining sales, which saw a reduction by more than half last year, have contributed to the ongoing debate within Stellantis about the brand's future. Some board members advocate for selling the luxury marque, while others warn that such a move could harm Stellantis' reputation in the luxury market.

(With inputs from agencies.)