Samsung's Strategic Strides: India as the Cornerstone of Global Growth
Samsung views India as a pivotal market in its global strategy, committing to innovation, manufacturing, and local value addition in line with India's self-reliant vision. Despite global trade challenges, Samsung invests significantly in India, which plays a crucial role in its ambitious growth trajectory.
- Country:
- India
Amidst global trade tensions, Samsung has unambiguously declared India as a cornerstone of its global growth strategy. Company executives stress their long-term commitment to the region, foreseeing immense potential despite mounting tariffs and international trade barriers.
JB Park, President and CEO of Samsung Southwest Asia, described India as both a strategic pillar and a key market for the South Korean electronics giant. With significant investments in innovation and local manufacturing, the company aligns its operations with India's aim for a self-reliant economy.
Samsung's engagement with the Indian market includes two manufacturing facilities, three R&D centers, and a design center, fostering collaboration with local talent. This approach is reflected in their latest product lines, including the foldable Galaxy Z series, locally manufactured to accommodate surging demand.
(With inputs from agencies.)
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