Flipkart Expands Supply Chain in Northeast: A Growth Strategy

Flipkart is expanding its supply chain in the Northeast, setting up over 6 lakh sq. ft. of warehousing capacity in Guwahati and a new grocery fulfilment centre in Agartala, Tripura. The company aims to accommodate the region's 35-40% year-on-year growth fueled by digital adoption.

In a strategic move to capitalize on surging demand, e-commerce giant Flipkart has announced an expansion of its supply chain operations in the Northeast region, one of its fastest-growing markets.

The company has established over 6 lakh sq. ft. of warehousing space in Guwahati to accommodate non-large, large, and grocery items and a new grocery fulfilment center in Agartala, Tripura, which is now operational and capable of processing 5,000 orders daily, as confirmed by a company spokesperson.

Notably, the Northeast market has shown impressive 35-40 percent year-on-year growth, significantly driven by digital adoption and growing aspirations. Flipkart's initiative has also created over 5,000 direct jobs, emphasizing women, people with disabilities, and youth skill development.

(With inputs from agencies.)