Shree Cement's Strategic Shift: From Volume to Value

Shree Cement Ltd is shifting focus from volume to value, aiming to expand its premium product mix and increase capacity to 80 MTPA by FY'29. Chairman H M Bangur highlighted consumer demand for premium products as a key driver. Expansion includes new facilities and greener operations.

Shree Cement Ltd is pivoting towards a value-driven approach by prioritizing premium products over sheer volume, aspiring to achieve an ambitious capacity of 80 million tonnes per annum (MTPA) by the fiscal year 2029. Chairman H M Bangur emphasized that evolving consumer demand for premium offerings is at the core of this strategic realignment.

The company is consciously transitioning from low-margin segments to high-value markets, mirroring societal shifts similar to the increasing popularity of premium soaps over budget alternatives. The second quarter of FY'26 showed a rise in premium product revenue contribution from 15% to 21.1%, bolstering year-on-year revenue.

Shree Cement's expansion plans are progressing rapidly, with significant investments in new facilities in India and the UAE, alongside eco-friendly initiatives like the RMC solar plant at Jaipur. The company remains flexible in its premium mix targets, adjusting to market dynamics while seeking sustainable growth.

(With inputs from agencies.)