Bridging the Awareness Gap: Boosting PM-VBRY's Impact Among Startups

A report highlights that awareness of the Pradhan Mantri Viksit Bharat Rozgar Yojana is higher among large corporations than in startups and micro businesses. While 81% of employers are aware of it, only 5.4% of startups understand the scheme. The report underscores the opportunity to align hiring demand with the scheme's objectives.

A recent survey by TeamLease Services reveals a significant disparity in awareness of the Pradhan Mantri Viksit Bharat Rozgar Yojana between large corporations and smaller entities like startups and micro businesses.

While 81 percent of employers have knowledge of the scheme, this figure drops drastically to just 5.4 percent within startup ecosystems.

This oversight presents a missed opportunity, as 56 percent of employers plan workforce expansions, highlighting a need for deeper connection between active hiring and the scheme's benefits.

(With inputs from agencies.)