Left Menu
Development News Edition

Wipro Consumer Care to operationalise Hyderabad plant in 2020


Wipro Consumer Care to operationalise Hyderabad plant in 2020
Image Credit: ANI

Wipro Consumer Care on Thursday said it will operationalise its greenfield personal care manufacturing plant in Hyderabad in 2020, terming the current slowdown in the FMCG sector as a "short term blip". The company hoped for a revival in demand by fourth quarter of the current fiscal, as good monsoon is expected to give a fillip to the sector, a company official said.

"Hyderabad plant will be our new soap and personal care manufacturing facility in India and will be operationalised in 2020. The slowdown is a short term blip," the company's Chief Executive (Consumer Care-India) Anil Chugh said. According to him, Andhtra Pradesh and Telegana account for 38 per cent of the company's soap business, which prompted it to set up a manufacturing plant close to the major markets.

Chugh said 50 per cent of its revenue comes from rural markets in India and the company has witnessed "more impact" than others due to the slowdown which is prominent in rural economy. Following the industry trend, the firm had also reduced prices of its products in the past to retain the market share of its flagship brand, Santoor, which has crossed Rs 2000 crore sales mark, the company claimed.

"We are looking forward to the revival of the rural demand as it is likely to bounce back with the good monsoon. The scenario can be better if it is coupled with the government intervention through higher MSP in wheat and paddy," Chugh explained.

He said the international revenue contributes about 54 per cent to the USD one billion turnover of the company. In the overseas front, China is the second largest market for the company after Malaysia, he said, adding that the Wipro Consumer Care was investing in the Chinese market for adding one more plant in the neighbouring country.

Chugh said its international business is built with acquisitions of personal care brands and manufacturing facilities in the Asian countries. The company is also gearing up for strengthening its e-commerce presence, though it currently contributes just 2 per cent to the annual revenue, he said.

"The male grooming product brand, 'Ustraa' and others like 'Happily Unmarried' will be brands led by e-commerce. We have created Rs 200 crore venture capital fund to invest in digital-first startups," Chugh added..

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)


TRENDING

OPINION/BLOG/INTERVIEW

Hyderabad Encounter: A sentiment analysis of public mood on day of encounter

Sentiment analysis of twitter users revealed that they showered salutes on Hyderabad police for eliminating alleged gang rapists of the veterinary doctor but only a few believe in cops version of successive events leading to encounter....

Hyderabad Encounter: Time to review modern judiciary and restore people’s confidence

Its probably for the first time in the history of independent India, the parliamentarians, chief ministers and ministers in the Union and State governments are openly supporting an encounter. This indicates the people from top to bottom hav...

What happens to your outstanding loans if the bank falls?

... ...

Time for a change! Innovations to stop the growing plastic pollution

As the planet is drowning in plastic pollution, many new innovative approaches and solutions have emerged to effectively deal with the menace....

Videos

Latest News

Bears LB Smith (pectoral) out for season

Chicago Bears linebacker Roquan Smith will miss the remainder of the season with a torn pectoral muscle, coach Matt Nagy announced Monday. Smith sustained the injury on a touchdown run by Ezekiel Elliott during the first quarter of Thursday...

UPDATE 3-UK PM Johnson criticised for response to photo of sick child

British Prime Minister Boris Johnson came under fire on Monday for his response to being shown a photo of a sick child lying on a hospital floor ahead of the Dec. 12 election. Johnsons Conservatives lead the opposition Labour Party in opini...

UPDATE 1-U.S. seals demise of WTO appeals bench - trade officials

The fate of the World Trade Organizations top court was effectively sealed on Monday after the United States said it would not back a proposal to allow it to continue, trade officials said, although the WTO chief vowed to find a solution. T...

Winds of hunger: Simultaneous heatwaves to batter food-growing countries

By Thin Lei Win ROME, Dec 9 Thomson Reuters Foundation - Climate change could spur stronger crop-wilting heatwaves that hit several of the worlds major grain producing regions simultaneously, potentially sparking food shortages and unrest, ...

Give Feedback