TECNO's #PehleWaliDiwali: Reviving Festive Traditions

TECNO's campaign, #PehleWaliDiwali, aims to revive traditional Diwali celebrations, emphasizing genuine human connections over digital interactions. By encouraging consumers to support local retailers, the campaign not only honors cultural heritage but also fortifies community ties. TECNO's initiative is a blend of festive joy and economic empowerment.

TECNO has launched the #PehleWaliDiwali campaign, encouraging the return to traditional Diwali celebrations by fostering genuine human connections amidst the digital era.

The initiative urges consumers to support local retailers, thereby strengthening community bonds and preserving cultural heritage.

By prioritizing offline retail partners, TECNO enriches the festive experience while simultaneously boosting the economy through local market engagement.

(With inputs from agencies.)