Durga Puja: India's Grand Carnival Drives Consumer Engagement and Brand Innovation

Durga Puja has become a pivotal consumer event in India, prompting brands to leverage this cultural celebration for both marketing and deepening emotional connections with consumers. Companies across diverse sectors are integrating traditional elements with innovative campaigns to enhance visibility and foster long-term customer bonds during the festival.

Durga Puja has emerged as a significant consumer event in India, prompting corporations across various sectors to use West Bengal's grand carnival as both a cultural celebration and a high-impact marketing platform.

Brands in staples, tea, personal care, fashion, and technology are mixing tradition with innovation to gain visibility and build long-term consumer relationships.

Notable initiatives include brand activations, themed campaigns, and product launches, aiming to connect emotionally with consumers well beyond the Puja season.

(With inputs from agencies.)