iQIYI Unveils Dynamic Content & AI Strategy at 2025 iJOY Conference
At the 2025 iJOY Conference, iQIYI announced over 400 new titles and emphasized integrating AI in content creation. CEO Yu GONG highlighted a strategy blending long- and short-form content to revolutionize entertainment. Investments in micro-dramas and innovative IP will continue to enhance user engagement.
- Country:
- China
At the 2025 iJOY Conference in Shanghai, iQIYI unveiled an ambitious lineup of over 400 new titles for the coming years, signaling a bold strategy to integrate AI and strengthen its IP across content formats.
CEO Yu GONG emphasized the transformative blend of long- and short-form content in reshaping entertainment, supported by AI's impact.
The company plans further investments in micro-dramas, original variety shows, and immersive experiences, enhancing its vibrant ecosystem.
(With inputs from agencies.)
- READ MORE ON:
- iQIYI
- AI
- content
- IP
- conference
- entertainment
- dramas
- micro-dramas
- immersive
- experience
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