Global Cruise Industry Eyes 10% Passenger Growth by 2028 Amid Overtourism Concerns
The global cruise industry anticipates a 10% passenger increase by 2028, surpassing pre-pandemic levels. While ordering 57 new ships to meet demand, the sector faces protests over overtourism. Companies aim to adapt ships for cleaner energy compliance by 2030. Debates continue over crowded European port cities, especially Barcelona.
- Country:
- Spain
The global cruise industry is poised for a 10% passenger surge by 2028, beyond the 31.7 million cruises in 2023, marking a recovery from pre-pandemic figures. Despite this growth, the industry faces overtourism criticisms and has ordered 57 additional ships to tackle increasing demand, according to Marie-Caroline Laurent, European director of Cruise Lines International Association (CLIA).
In response to environmental concerns, cruise companies are transitioning their ships to use electricity instead of pollutant marine fuel at ports. This aligns with upcoming EU maritime regulations set for 2030. However, with travel on the rise, the industry grapples with overtourism debates, particularly in congested European port cities like Barcelona. Recent protests in Barcelona targeted tourists, highlighting the issue.
Cruise passengers make up just 4% of Barcelona's tourists, stated CLIA representatives. The city's mayor, Jaume Collboni, aims to renegotiate port deals to curb one-day cruise visits. CLIA's Laurent noted that violent protests could alter future itineraries, potentially leading to more cruises in Asia, northern Europe, and the Caribbean. Spain's tourism revenue is expected to hit nearly 100 billion euros this year, surpassing pre-pandemic levels, while the cruise industry forecast a moderate 5% rise in visitors for Spain in 2024.
(With inputs from agencies.)

