Digital Takeover: How Gen Z and Millennials Are Redefining Insurance

Turtlemint, a top insurtech company, reports that Gen Z and Millennials constitute 85% of their insurance advisors, demonstrating significant tech adoption in the industry. The success is evident with over ₹2,000 crore in premiums facilitated and highlights a shift towards digital-first approaches in the insurance landscape, redefining customer engagement.

Mumbai, 30th September, 2024: Turtlemint, a leading insurtech company, has unveiled compelling insights into the demographics of its impressive network of over 3.5 lakh certified insurance advisors. The report highlights the rising influence of younger generations, chiefly Gen Z and Millennials, who now drive around 85% of total sales.

The company's latest data showcases its market prowess, having facilitated premiums exceeding ₹2,000 crore in the previous year alone. This achievement is credited to the tech-savvy advisors' contributions and Turtlemint's strategy to attract and empower a diverse pool of professionals. A closer examination reveals that the majority of business is conducted online, with 78% of Gen Z and 74% of Millennial advisors adopting digital-first approaches.

Commenting on these findings, Dhirendra Mahyavanshi, Co-Founder & CEO of Turtlemint, emphasized the crucial role of digital transformation in the insurance sector. He reiterated the company's commitment to offering innovative solutions that meet evolving partner and customer needs. The industry's shift towards a more dynamic and engaging perception highlights the dawn of a new, technology-driven era in insurance.

(With inputs from agencies.)