Carlsberg CEO Downplays Impact of Stricter Liquor Ad Regulations in India

Carlsberg's CEO, Jacob Aarup-Andersen, expressed that he does not anticipate drastic changes in India's liquor advertising rules. Despite reports suggesting new regulations could bar surrogate ads and impose fines, Aarup-Andersen believes the changes won't significantly impact the industry. Carlsberg's current strategy includes promoting its Tuborg drinking water with responsible messaging.

Carlsberg's CEO, Jacob Aarup-Andersen, indicated minimal expectation for significant changes in India's liquor advertising regulations.

This comes amid reports that India might implement sweeping rules banning surrogate ads and fining companies and celebrities for misleading ads.

Promoting its Tuborg drinking water through responsible messaging, Carlsberg aims to navigate potential regulatory changes without major disruptions.

(With inputs from agencies.)