New Programme to Strengthen Rural Wellbeing Leadership

The Government has announced a $98,000 investment in the 100 Champions Rural Wellbeing Programme, which will be delivered by New Zealand Young Farmers in partnership with Farmstrong.

Young farmers across New Zealand will receive new support to build leadership and wellbeing skills through a programme designed to strengthen mental health conversations in rural communities.

The Government has announced a $98,000 investment in the 100 Champions Rural Wellbeing Programme, which will be delivered by New Zealand Young Farmers in partnership with Farmstrong. The initiative will be integrated into the well-known New Zealand Young Farmer of the Year Contest and will support up to 150 participants during their involvement in the competition.

Mental Health Minister Matt Doocey said young farmers play a vital role in shaping the future of one of the country's most important industries. He said supporting their wellbeing is just as important as supporting their professional development, particularly as rural communities continue to face challenges that can place pressure on individuals and families.

Building Confidence to Support Friends and Colleagues

The programme will focus on equipping participants with practical wellbeing tools that can be used in everyday life. Young farmers will learn how to check in on their own wellbeing, recognise when others may be struggling, and start meaningful conversations with friends, family members, and colleagues.

Officials say the initiative is designed to create a network of regional wellbeing champions who can encourage open discussions around mental health and help reduce the stigma that can still prevent people from seeking support.

Mr Doocey said younger generations are increasingly comfortable discussing mental health and wellbeing. He noted that many young people have developed stronger ways of expressing their emotions and asking for help when they need it. The programme will build on that progress by creating more opportunities for peer support within rural communities.

Investment Targets Stronger Rural Communities

Rural Communities Minister Mark Patterson said the benefits of the programme will extend well beyond individual participants. He said young farmers are future community leaders whose wellbeing influences the strength and resilience of rural New Zealand.

By helping participants develop leadership skills alongside wellbeing knowledge, the programme is expected to contribute to healthier communities, stronger family networks, and greater social connections across rural areas.

Both ministers highlighted the value of working with organisations that already have strong relationships within the farming sector. New Zealand Young Farmers and Farmstrong were chosen because of their understanding of rural life and their ability to connect with young people in practical and meaningful ways.

The announcement comes during a week of wider Government investment in mental health services, including funding for maternal mental health support, additional inpatient facilities, and new psychology assistant positions. Ministers said the latest wellbeing programme forms part of a broader effort to improve access to support while strengthening mental health outcomes across New Zealand communities.