NBA-European talent powers overseas ratings boom

Reuters | Updated: 20-02-2021 06:55 IST | Created: 20-02-2021 06:55 IST
NBA-European talent powers overseas ratings boom

The rise of European NBA players like Giannis Antetokounmpo, Luka Doncic and Nikola Jokic has led to significant viewership growth in major markets on the continent this season, league officials said this week. The growth in Europe is being fueled by a 15% increase in NBA League Pass subscriptions internationally, which makes games available to fans in more than 200 countries. A multi-year partnership with smart TV platform VIDAA has also boosted viewership.

The increase has helped offset the loss of viewers in China after the government banned the showing of games on state-run CCTV in response to Houston Rockets General Manager Daryl Morey tweeting his support for Hong Kong's pro-democracy demonstrators in October 2019. "We're really excited about what we're seeing in Europe," Matt Brabants, the NBA's senior vice president of global content and media distribution, told Reuters.

"To see an across the board increase in viewership and League Pass consumption in all markets and in major markets such as Spain, Italy and the U.K. really speaks to the health of the game." Fascination with players like two-time league MVP and "Greek Freak" Antetokounmpo, sharpshooting Slovenian Doncic and Serbian sensation Jokic have led to viewership increases in United Kingdom (+72%), Italy (+32%) and Spain (+17%), Brabants said.

Denver Nuggets' center Jokic's development into one of the league's best big men has driven a 200% jump in viewership in his home country. The increases are also boosted by the league starting select games earlier in the United States to accommodate fans in Europe, Brabants said.

"Last year in particular we really started to see the initiative bear fruit when we saw a 23% increase year-over-year in viewership associated with those primetime games on Saturday and Sunday," he said. Going forward, the NBA expects to see further boost in international viewership when the league's best players compete at the Tokyo Olympics this summer.

"The Olympics always create interest, there's no doubt about it," Brabants said. "We've seen that from previous experience with the Olympics that there's keen interest in seeing those players competing for their home countries."

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)


TRENDING

OPINION / BLOG / INTERVIEW

Viral variants and vaccine nationalism pose two-pronged threat to Covid victory

... ...

Tracking Fintech during COVID-19: Harnessing power of technology

Its abundantly clear now that as fintech cements its place in the financial sector, accelerated further by the COVID-19 pandemic, it could open the sector to new possibilities by harnessing the power of technology to deliver financial ...

Tectonic turns: How technology shaped healthcare over the decades

Tracing an episodic evolution, with technology at the interface of human and his health....

World Water Day sees crises of inequality in countries both rich and poor

... ...

Videos

Latest News

NASA spacecraft leaves mess after grabbing asteroid samples

A NASA spacecraft left a mess at an asteroid when it grabbed a load of rubble last year for return to Earth, new pictures revealed Thursday.The Osiris-Rex spacecraft made one final flyby of asteroid Bennu on April 7 to take photos of the di...

Police kill man who opened fire outside San Antonio airport

A handgun-wielding man who opened fire outside the San Antonio airport was fatally shot by police Thursday, hours after hed shot at vehicles from a highway overpass in the northern part of the Texas city, officials said.The citys airport wa...

Basketball-Dallas Wings select Charli Collier first in WNBA draft

The Dallas Wings selected University of Texas center Charli Collier first overall in the Womens National Basketball Association WNBA draft on Thursday ahead of the leagues 25th season. The six-foot five-inch Texas native averaged 19 points ...

WRAPUP 3-U.S. imposes sanctions on Russia over election interference, hacking; Moscow vows retaliation

The United States on Thursday imposed a broad array of sanctions on Russia, including curbs to its sovereign debt market, to punish it for interfering in last years U.S. election, cyber hacking, bullying Ukraine and other alleged malign act...

Give Feedback