Loyalty Juggernaut Secures Patent for AI-Powered Mass Personalization

Loyalty Juggernaut, Inc. (LJI) has received a patent for its AI technology that enables brands to deliver personalized loyalty offers at scale. This marks LJI's third patent, reinforcing their GRAVTY® platform's capabilities. This innovation drives the mission of global loyalty programs towards 'mass individualization.'

PTI | Chicago | Updated: 21-05-2024 10:27 IST | Created: 21-05-2024 10:27 IST
Loyalty Juggernaut Secures Patent for AI-Powered Mass Personalization
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CRMC Show - Loyalty Juggernaut, Inc. (LJI), the loyalty industry's first cloud-native technology platform for Loyalty Programs, Loyalty Ecosystems, and Digital Marketing, today announced at CRMC that the United States Patent and Trademark Office has awarded a patent (#11978082) for LJI's groundbreaking use of AI. This patented technology enables brands to deliver individualized offers to program members at scale.

''This transformative feature allows a single loyalty campaign to be personalized and tailored across an entire member base, effortlessly achieving what we call 'mass individualization,' which is the stated mission and #1 priority of loyalty programs globally,'' said Shyam Shah, CEO and Co-Founder of Loyalty Juggernaut. ''This patent marks a significant milestone for us and reinforces our vision of how loyalty programs engage customers by delivering experiences that are 1:1 personalized.'' This marks the third patent for LJI, making their GRAVTY® platform the only loyalty technology globally with patents for three essential capabilities required to future-proof today's loyalty programs and ecosystems. The other two patents are for: 1.GRAVTY Visual Rules (GVR): The only patented ''no-code'' rules engine in the loyalty technology industry, empowering loyalty professionals by combining extreme sophistication with extraordinary simplicity (watch GVR in action here).

2. Multi-dimensional Behavior (1st party data) Tracking: This feature is particularly significant in today's age of cookie-less consumers, as the reliance on high-quality first-party data grows in driving individualized customer experiences and maximizing the effectiveness of digital marketing and data-driven initiatives.

''Loyalty marketers are always looking for ways to engage customers 1:1 at scale. This innovation is groundbreaking in its use of AI to drive mass personalization, the holy grail of loyalty programs,'' said Bill Hanifin, Chief Executive Officer, Wise Marketer Group.

Media Contact: media@lji.io About Loyalty Juggernaut Headquartered in Silicon Valley, Loyalty Juggernaut, Inc. is the next-gen customer engagement and loyalty solutions enterprise helping brands transform their loyalty programs into data-led businesses to maximize customer value and compete at scale. LJI's GRAVTY® platform powers over 40 loyalty ecosystems globally, involving 4,000+ participating brands across 12 industries including Retail, CPG, Hospitality, Airline, BFSI, Telco, and multi-brand diversified business conglomerates. Customers include Majid Al Futtaim, Liverpool, Global Hotel Alliance, Deutsche Telekom, Viva Aerobus.

#loyaltymarketing #loyaltyprograms #customerengagement #CX #individualization #personalization Follow us on LinkedIn. More at www.lji.io Logo: https://mma.prnewswire.com/media/2251954/4350951/Loyalty_Juggernaut_Logo.jpg

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)

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