Carrefour's Transition to Hypermax in Jordan Sparks Questions

Majid Al Futtaim, franchisee of Carrefour in the Middle East, announces the suspension of Carrefour Jordan operations, introducing a new brand, Hypermax. Though reasons remain unclear, the move follows significant online discussion linking the closure to the BDS campaign against Carrefour's activities in Israel.

Majid Al Futtaim, the Middle East franchisee of Carrefour, has decided to suspend operations of Carrefour in Jordan, replacing it with a new brand, Hypermax. The announcement, made on Tuesday, did not specify reasons for the shift.

Carrefour Jordan, via a Facebook post, disclosed its closure, thanking its patrons and expressing regret over any inconvenience caused. Although no closure reason was provided, the announcement attracted over 7,000 shares, with many attributing the decision to the boycott, divestment, and sanctions (BDS) movement related to Carrefour's launch in Israel last year.

Hypermax, described as a fresh Arab grocery chain, will take over the 36 Carrefour stores in Jordan, focusing on local product preferences. While specifics on transition phases remain vague, Majid Al Futtaim pledged minimal disruption. Carrefour officials refrained from commenting, redirecting inquiries to Majid Al Futtaim.

(With inputs from agencies.)