Unlocking Hidden Opportunities in Global Mobile Gaming Markets

New research reveals that mobile gaming app marketers are heavily focused on a few countries, missing out on high-value users in other global markets. Moloco's study suggests a shift towards diverse user acquisition strategies, highlighting untapped growth in regions like Asia Pacific, MENA, and Sub-Saharan Africa.

A recent study by Moloco shows that mobile gaming app marketers are concentrating their advertising efforts on a select few countries.

This focus, highlighted by substantial spending in the U.S. and a few European nations, indicates overlooked opportunities across other global markets.

Moloco recommends exploring untapped regions for user acquisition, especially as global markets evolve.

(With inputs from agencies.)