Rediscover Diwali Tradition with TECNO's #PehleWaliDiwali Campaign

TECNO's #PehleWaliDiwali campaign advocates for reviving Diwali's traditional joy and togetherness by promoting in-person celebrations and supporting local retailers. The initiative emphasizes shared moments, cultural practices, and community bonds amid modern technology's dominance.

TECNO's latest campaign, '#PehleWaliDiwali,' aims to rejuvenate the traditional spirit of Diwali, urging people to embrace the joy and togetherness that define the festival. As preparations commence globally, TECNO strives to counteract the impersonal nature of modern technology with a focus on authentic, personal interactions.

Highlighting the importance of cultural practices, TECNO's initiative encourages support for local retailers. Abhijeet Talapatra, CEO of TECNO India, emphasizes that the campaign is not just about economic support but about fostering the essence of community bonding that Diwali represents. This year's celebrations should prioritize creating cherished moments with loved ones.

Amidst the prevalence of digital shopping, TECNO envisions '#PehliWaliDiwali' as a nostalgic return to physical purchases. By backing local retail, the brand champions the warmth of shared experiences and real-life connections, ensuring the festive spirit endures through meaningful human interactions.

(With inputs from agencies.)