Flipkart Minutes Revolutionizes Quick Commerce in India

Flipkart Minutes rapidly expanded its quick commerce service to over 30 cities, achieving 16X growth in the second half of 2025. The platform saw significant engagement from Gen Z, onboarded numerous D2C brands, and implemented sustainability measures, while maintaining strong demand for fresh produce and daily essentials.

Flipkart Minutes, the quick commerce division of Flipkart, has significantly expanded its services across India, extending its 10-minute delivery model to over 30 new cities in 2025, including major metros and tier 2 and 3 regions. This strategic expansion has fueled remarkable growth, with the platform achieving a 16X surge in order volume during the second half of the year.

The growth of Flipkart Minutes was majorly driven by Gen Z consumers alongside a committed student user base. The platform recorded strong loyalty with over 6 lakh customers placing repeat orders within a week. Essential categories like fruits and vegetables, which made up 45% of purchases, and high-value items such as premium electronics and mobiles catalyzed this robust performance.

Emphasizing sustainability, Flipkart Minutes introduced eco-friendly packaging and fulfilled more than 10 million orders via electric vehicles. Partnering with over 2000 farmers, the platform bolstered local economies while extending market access to several digital-first and regional brands, solidifying its position as a key player in India's quick commerce arena.

(With inputs from agencies.)