CineNow Pioneers Institutional Capital in Indian Cinema

CineNow, India's inaugural institutional IP vehicle, has announced film industry veteran Abhay Sinha as a founding member. With a ₹1,350 crore corpus, CineNow aims to revolutionize Indian cinema by transforming film IP financing, valuing, and monetizing. Sinha's involvement underscores the industry's shift to structured financial models, empowering producers at its core.

CineNow, a groundbreaking initiative in Indian cinema, has introduced Abhay Sinha as a founding member of its Strategic Council. Backed by a ₹1,350 crore corpus, CineNow seeks to redefine how film intellectual property (IP) is financed, valued, protected, and monetized within the industry.

Renowned for his leadership roles in major film associations, Sinha emphasized the pivotal shift from informal dealmaking to a robust institutional capital architecture that CineNow represents. 'Producers should be at the heart of cinema's financial framework, and our approach will ensure their empowerment and success,' explained Sinha.

Rohit Dalmia, Director of CineNow, highlighted the necessity for a new capital architecture for IP management. 'Indian cinema IP needs a structured, multi-stage financial approach that ensures sustained value and leverage. CineNow's model disrupts traditional methods by offering slate-based portfolios, staged capital deployment, and comprehensive value-timed exits.'