Oliviero Toscani: The Provocateur Behind Benetton's Iconic Campaigns Passes Away

Oliviero Toscani, the visionary photographer known for Benetton's controversial ad campaigns in the 90s, passed away at 82. Toscani, who had amyloidosis, was celebrated for his provocative work promoting diversity and tolerance. His relationship with Benetton ended over controversy following remarks about the 2018 Genoa bridge tragedy.


Devdiscourse News Desk | Milan | Updated: 13-01-2025 14:56 IST | Created: 13-01-2025 14:56 IST
Oliviero Toscani: The Provocateur Behind Benetton's Iconic Campaigns Passes Away
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  • Italy

Renowned photographer Oliviero Toscani, known for revolutionizing advertising with Benetton's controversial campaigns during the 1990s, has died at the age of 82.

Toscani, who last year revealed he was battling a rare amyloidosis disease, passed away leaving behind a legacy of challenging norms through his powerful imagery.

Despite a falling out with Benetton after comments regarding the Genoa bridge collapse, Toscani's enduring impact on art and societal perceptions of diversity remains unparalleled.

(With inputs from agencies.)

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