Nepal Teams Up with TikTok for Global Tourism Boost

Nepal Tourism Board has collaborated with TikTok to promote its stunning landscapes, rich cultural heritage, and adventurous experiences worldwide. The initiative focuses on the #LifetimeExperiences campaign by engaging local and international travel creators to boost Nepal’s tourism through captivating short-form videos on the platform.

Nepal Tourism Board (NTB) is set to enhance its global appeal through a partnership with social media giant TikTok, announced on Tuesday. The agreement aims to showcase Nepal's picturesque landscapes, cultural treasures, and adventure experiences on a global scale.

The signing, witnessed by Minister for Tourism, Culture and Civil Aviation Deepak Pandey, marked the start of a campaign focusing on #LifetimeExperiences. This initiative will allow travelers to discover Nepal's must-see spots through a dedicated in-app experience.

Under the deal, NTB and TikTok will collaborate with both local and international travel influencers. These creators will be invited to document their explorations in Nepal, producing captivating short-form videos to highlight the nation's beauty and culture to a worldwide audience.

(With inputs from agencies.)