MakeMyTrip and Sun Group Forge Strategic Alliance to Boost Indian Tourism in Vietnam

MakeMyTrip has partnered with Vietnam's Sun Hospitality & Entertainment Group to tap into the growing Indian tourist market in Vietnam. The collaboration will offer customized itineraries featuring Sun Group's resorts and attractions. Indian tourist arrivals in Vietnam have significantly increased since 2019.

In a strategic move to boost tourism, NASDAQ-listed travel booking platform MakeMyTrip has announced a partnership with Vietnam's Sun Hospitality & Entertainment Group. This alliance aims to attract Indian tourists to Vietnam, capitalizing on simplified e-visa policies and rising travel demands.

The partnership will feature Sun Group's diverse offerings, including its resorts and tourist attractions, in MakeMyTrip's tailored itineraries for Indian travelers. This collaboration seeks to provide a richer, more immersive travel experience.

Signifying an impressive growth, Indian tourists in Vietnam surged from 169,000 in 2019 to 501,000 in 2024, fostering Vietnam's reputation as a preferred destination. The collaboration anticipates further accelerating this trend, offering world-class attractions to the Indian market.

(With inputs from agencies.)