Celebrated Ad Guru Piyush Pandey Passes Away: A Legacy of Wit and Emotion

Renowned ad-filmmaker Piyush Pandey, known for revolutionizing Indian advertising with humor and emotion, has died at 70. Tributes from industry figures highlight his storytelling prowess. Pandey's iconic contributions include memorable ad campaigns and political slogans. Honored with numerous awards, his legacy leaves an indelible mark on the advertising world.

Renowned ad-filmmaker Piyush Pandey has passed away at the age of 70. The veteran storyteller, celebrated for his innovative approach to advertising that combined authenticity with humor, was undergoing treatment for respiratory complications in a Mumbai hospital.

Tributes poured in from across the film and ad industries, with figures like Raveena Tandon, Hansal Mehta, and Prasoon Joshi commemorating Pandey's unique contributions. Praised as 'one of India's finest storytellers', his works included memorable campaigns such as the 2014 political slogan 'Ab ki baar, Modi sarkar'.

Pandey, who had a profound impact on Indian advertising, was awarded the Padma Shri in 2016. His repertoire includes landmark ads for brands like Cadbury's and Fevicol, blending local culture and emotions to create enduring legacies in the industry. The ad world remembers him for his signature touch of warmth and creativity.

(With inputs from agencies.)