Oxford University Press Declares 'Rage Bait' as 2025 Word of the Year

Oxford University Press has announced 'rage bait' as the 2025 word of the year. The term denotes provocative online content designed to spark anger and engagement. This choice, reflecting social media trends, outpaced terms like 'aura farming' and 'biohack' after public input. Past winners include 'podcast' and 'emoji.'

As the digital landscape continues to evolve, Oxford University Press (OUP) has named 'rage bait' as its 2025 word of the year, reflecting the current internet climate. This term describes content intentionally crafted to provoke anger or outrage, aiming to drive interaction and traffic on social media platforms.

Lexicographer Susie Dent explained to the BBC that content creators accrue millions of comments, shares, and sometimes likes from such posts, largely due to social media algorithms. While fluffy cats might capture attention, it is often negative, provocative content that ensures greater engagement.

This year's selection emerged from a wide-ranging public discussion, with 'rage bait' surpassing 'aura farming' and 'biohack' as the top choice. Oxford University Press has been selecting a word of the year since 2004, recognizing terms that hold cultural significance, including notable past winners like 'podcast' and 'goblin mode.'

(With inputs from agencies.)