Union Health Ministry Urges Cricket Authorities to Ban Surrogate Ads

The Union Health Ministry has requested the BCCI and the Sports Authority of India to prevent surrogate advertisements of tobacco and alcohol by sportspersons to curb their influence on youth. The ministry emphasized the role of cricketers as role models and suggested multiple measures to promote a healthy lifestyle.

The Union Health Ministry has called on the BCCI and the Sports Authority of India to curb surrogate advertising of tobacco and alcohol by sportspersons. The ministry argues that such advertisements set a poor example for youth.

In a letter addressed to BCCI President Roger Binny and SAI DG Sandip Pradhan, Dr Atul Goel stressed that sportspersons, particularly cricketers, are looked up to by millions. He highlighted the disheartening scenario where some renowned cricketers engage in surrogate advertising during major cricketing events like the IPL.

Dr Goel proposed various preventive measures, including an anti-tobacco 'Declaration of Interest' and avoiding promotions in stadiums or events hosted by the BCCI. He emphasized that these steps could help reduce tobacco consumption among youth and strengthen the image of athletes as health advocates.

(With inputs from agencies.)