Delhi High Court Halts Patanjali's Ads Against Dabur Chyawanprash

The Delhi High Court has issued a temporary restraining order against Patanjali, preventing them from airing advertisements that allegedly disparage Dabur Chyawanprash. The order was granted by Justice Mini Pushkarna following applications by Dabur, with the next hearing scheduled for July 14.

The Delhi High Court has taken a definitive step in the ongoing legal battle between two prominent Indian brands. On Thursday, the court restrained Patanjali from broadcasting advertisements that allegedly malign Dabur Chyawanprash.

The decision came after Justice Mini Pushkarna granted interim injunction applications submitted by Dabur, following allegations of defamatory content in the ads aired by Patanjali. This judicial move signals a serious turn in the competitive tussle between the companies.

The case underscores the robust nature of advertising disputes in India's burgeoning consumer market. The court has slated further hearings for July 14 as more details emerge.

(With inputs from agencies.)