Sprite Partners with Lucknow Super Giants: A Refreshing Collaboration in IPL

Sprite, a popular lemon-lime beverage, has partnered with Lucknow Super Giants as their Official Beverage Partner for three years, enhancing brand visibility in Uttar Pradesh through the Indian Premier League. This collaboration reflects Sprite's aim to deepen cultural relevance among Gen Z and cricket fans.

Sprite, renowned for its refreshing lemon-lime flavor, has secured a partnership with the Lucknow Super Giants, becoming their Official Beverage Partner for the next three years. The move is set to boost Sprite's presence in Uttar Pradesh, leveraging the enormous popularity of the Indian Premier League (IPL).

The collaboration aims to enhance Sprite's cultural relevance, especially among Gen Z and cricket enthusiasts, while reinforcing its 'Thand Rakh' attitude during cricket's most intense moments. This strategic association will leverage the high-impact IPL platform to create unique brand experiences and strengthen Sprite's market position.

Coca-Cola India continues to demonstrate its commitment to Uttar Pradesh through this alliance, supported by its regional bottling partners. This partnership not only enhances local economic opportunities but also reflects the company's broader goals in sustainability and community engagement.

(With inputs from agencies.)