Dabur India Expands Massive Retail Network

Dabur India has expanded its sales network by adding two lakh outlets in FY24. Its products now reach 8 out of 10 Indian households, covering 7.9 million retail outlets and 1,22,000 villages. The company introduced 14 new products and plans to further expand its footprint by the end of FY 2024-25.

Home-grown firm Dabur India has added two lakh outlets to its sales network in FY24, achieving the highest addition by any FMCG company in the country.

Now 8 out of every 10 Indian households is a Dabur household, using one or more Dabur products, said Chairman Mohit Burman in the company's latest annual report.

Dabur India now boasts one of the largest and deepest distribution networks in the industry, covering over 7.9 million retail outlets and reaching 1,22,000 villages, Burman noted.

''We have added 2,00,000 outlets to our network during the year, which marks the highest addition by any FMCG company in India,'' said Burman addressing shareholders of the company.

Dabur's direct reach has also increased to 1.42 million retail outlets, he added.

''Dabur now has one of the largest and deepest distribution networks in the industry, with our wide range of products,'' he said.

Besides, Dabur's newly established therapeutics division is scaling up well, with coverage now extending to 1.1 lakh Ayurvedic and Allopathic doctors, said Burman.

''Even in this challenging operating environment, Dabur India continued to expand its penetration in Indian households with its nature-based solutions and consumer-centric innovations,'' he added.

In FY24, Dabur rolled out 14 new products to expand its premium portfolio and total addressable market.

''These launches also marked Dabur's entry into several emerging and growing categories like mosquito repellent liquid vaporisers, cooling hair oils, gel toothpaste, teas, and shower gels,'' it stated.

Moreover, Dabur's digital-first brands have grossed a collective turnover of over Rs 100 crore in FY24.

Dabur, which owns brands such as Dabur Chyawanprash, Dabur Honey, and Vatika, plans to further expand its footprint.

''Our power brands will continue to drive growth as we expand deeper into the hinterland and consumer households. We will continue to expand our rural footprint in the new fiscal and have targeted to reach 1.3 lakh villages by the end of FY 2024-25, up from 1.22 lakh at present,'' said Burman.

For the financial year ended March 2024, Dabur India's revenue from operations stood at Rs 12,404 crore.

(With inputs from agencies.)