Domino's Unveils Unique Chicken Product 'Cheesiken' to Delight Indian Taste Buds

Domino’s Pizza, India’s largest pizza chain, introduces Cheesiken, a unique chicken product, along with a variety of chicken-based dishes to cater to diverse tastes. This launch signifies Domino’s commitment to innovation and culinary creativity. Cheesiken is available in Tamil Nadu and Kerala from July 15th.

Domino's Pizza, India's largest pizza chain, has launched a unique chicken product called Cheesiken, accompanied by an array of chicken dishes designed for the discerning tastes of chicken aficionados. This new lineup signifies a major expansion in Domino's menu, demonstrating the brand's dedication to culinary innovation and customer satisfaction.

Cheesiken stands out as a distinct creation, featuring a bed of grilled chicken layered with sauces and cheese, topped with vegetables and rice. It combines the delightful flavors of cheese and chicken in an unprecedented manner. Speaking on the launch, Chella Pandyan, Chief Growth and Marketing Officer at Domino's India, expressed excitement about the new offerings, highlighting the company's commitment to evolving its menu to meet consumer expectations.

The Cheesiken range, tailored to various spice preferences, includes three flavorful options: Cheesy Garlic, Tangy Tomato, and Hot & Fiery. Paired with specially crafted rice, Cheesiken offers a hearty meal suitable for lunch or dinner. The new products will be available in Tamil Nadu and Kerala starting July 15th at affordable prices. Domino's has also released a TV commercial, conceptualized by FCB Interface, to introduce the new range, underscoring its irresistibility.

(With inputs from agencies.)